Redneck is a lifestyle that has evolved through many stigma's since as far back as the 1600's. It has been associated by many other names over the years. 21'st century Rednecks are now taking on a new improved image! Today they take the best of the past into this new era standing strong and proud. Motto's such as; "work hard and play harder", "outdoors before indoors", Rednecks lifestyles are resourceful and adventurous!

Mainstream music and Television have contributed largely to this "Modern Redneck". The days of the impoverished Redneck are gone. Today, rednecks have their fair share of toys! Redneck Rugged is catering to those who invests in their passion be it 4x4 enthusiasts, Mountaineering, Rodeos, fishing, hunting, and anything else active! Redneck Rugged is an exclusive lifestyle brand that you can stand proud to represent, just as much as we are proud to represent you!

As we grow, we look to provide top quality products that will withstand the test of the most adventures lifestyles in the world!

Let your Redneck out!